Authors @ Drucker: Allen Weiss & Debbie MacInnis
Drucker Institute 1030 N. Dartmouth Ave, Claremont, CA, United StatesIn today’s landscape, customers think more about brands than products, as well as place greater importance on the benefits that a product provides rather than its features. In this special in-person session of Authors @ Drucker, hear firsthand from Allen Weiss and Debbie MacInnis - professors and leading experts on branding, brand benefits, and positioning […]