In today's landscape, customers think more about brands than products, as well as place greater importance on the benefits that a product provides rather than its features. Allen Weiss and Debbie MacInnis - CGU professors and leading experts on branding, brand benefits, and positioning - will discuss the importance of a benefits-based model and how your organization can adopt this […]
Whether you're considering a master's or doctoral program, Claremont Graduate University is dedicated to fostering academic excellence, critical thinking, and innovation. Join us to get personalized guidance and have your questions answered! Claremont Graduate University is known for our uniquely personalized approach to graduate education and research. We offer a wide range of cutting-edge programs […]
Whether you're considering a master's or doctoral program, Claremont Graduate University is dedicated to fostering academic excellence, critical thinking, and innovation. Join us to get personalized guidance and have your questions answered! Claremont Graduate University is known for our uniquely personalized approach to graduate education and research. We offer a wide range of cutting-edge programs […]
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