Bernie Jaworski

Professor Bernie Jaworski

Degrees
PhD, Joseph Katz Graduate School of Business, University of Pittsburgh
BS, University of Massachusetts

Areas of Expertise
Client Management, Leadership, Management, Marketing, Strategy

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Peter F. Drucker Chair in Management and the Liberal Arts

Bernie Jaworski is the Drucker Chair in Management and the Liberal Arts, which is named in honor of Peter Drucker, the founder of modern management and the namesake of the Drucker School. The professorship is awarded to an internationally recognized scholar who carries on the Drucker legacy of tempering sound business practices with a commitment to social responsibility.

Jaworski comes to the Drucker School from the Switzerland-based IMD, a highly regarded international business school. As the school’s executive vice president for North America, he both taught courses and helped to expand the school’s reach into the United States, Canada, and Mexico.

Prior to working at IMD, Jaworski spent a decade as a senior partner of the Monitor Group, a global management consulting firm. During his Monitor career, he co-founded and co-led two of the global practice areas – the e-commerce practice and the executive education unit. Among other activities, he was a senior team member of a number of significant, multi-year corporate transformations.

From 1996 to 1999, Jaworski served as the Jeanne and David Tappan Marketing Fellow and a tenured full professor of marketing at the University of Southern California, where he ranked as one of the top five marketing scholars based on number of publications and citations. He has also served on the faculty at the University of Arizona and as a visiting professor at Harvard Business School, as well as on the review boards of the Journal of Marketing and the Journal of Marketing Research. He is the co-author four textbooks on e-commerce and has taught topics including leadership, corporate strategy, and service management.

The Drucker Chair is funded through a $5 million endowment from the Edward D Jones and Company Foundation. John Bachmann, senior partner for Edward Jones, is a CGU Trustee and the first Distinguished Drucker Practitioner in Residence since 2007.

 

Publications


On Managerial Relevance, Journal of Marketing, July, 2011

Best Face Forward, Harvard Business Review, Boston, MA, 2005.

Jaworski, Bernard J., Deborah J. Macinnis, and Ajay K. Kohli (2002), “Generating Competitive Intelligence in Organizations,” Journal of Market-Focused Management. 5 (December), 279-307.

Jaworski, Bernard J., and Katherine Jocz (2002), “Rediscovering,” Marketing Management (September/October), 22-27.

Jaworski, Bernard, Ajay Kohli, and Arvind Sahay (2000), “Market-Driven Versus Driving Markets,” Journal of the Academy of Marketing Science, 28 (Winter), 45-54.

Menon, Ajay, Bernard Jaworski, and Ajay Kohli (1997), “Factors Affecting Interdepartmental Interactions and Their Implications for Product Quality,” Journal of the Academy of Marketing Science, 25 (Summert 187-200.

 

Classes


MGT347 Leadership Organization and Society
MGT729 Managing Professional Servicing Firms
MGT728 Managing Client Relationships